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Lost Your Career or Business MOJO? Summer is a GREAT Time to Get it Back!

Enjoying the BBQ, the waves and the heat…but loosing your momentum in your career or business pursuits? Don’t overwhelm yourself with intense worry or stress; it will not SOLVE the situation! [...]

Your Brand is Who You Are

I see branding as an opportunity to go deeply inside and figure out what we’re about. We begin, sometimes in a rush and superficially, with a quick logo design or a free website only to become [...]

Your Employer = Your Brand

You used to work , how did you manage/handle/survive? Why (or How) could you work for ? Sigh. THAT [...]

4 Reasons Your Company Brand Doesn’t Pop

It’s amazing to me. Whenever a client approaches me about doing some recruiting, I almost always get the same response- “We’re a great, fast growing company and everyone should know us, but they don’t“. Gee, I [...]

How to Pick a Business Name That Really Works

Your business begins with a name. It’s the cornerstone of your company identity and impacts your branding, company tone, and first impressions. Think about it. The branding of Target would be very different if the retailer [...]

Personalizing Your Brand

“A brand is the personification of a product, service, or even entire company.” —Robert Blanchard If you’re just starting a business, one of your top priorities should be separating yourself from your competitors. What makes you [...]

What Makes You Great?

Working 24/7 has become a reality in this day and age due to the advances in technology. This means you have to live your branding 24/7 as well. You can’t do it part time—and not only that, [...]

Five Steps to Finding the Courage to Make a Career Change

The career path you choose is one of the most important decisions you make in life. After all, most of your waking hours each year are spent at work. If you struggle to find happiness in [...]

Inhale Courage, Exhale Fear: Perspective

“Poor is the man whose pleasures depend on the permission of another.” - Madonna Louise Ciccone [...]

I’ve Been Applying for Jobs, But Nobody Will Hire Me!

People tend to throw around degrees and acronyms like they really hold a lot of weight in the recruiting world. Newsflash, they really don't (unless of course you're a doctor). You have to be sure to [...]