We are halfway through 2020, a year that has brought us many changes, not the ones we hoped for. Along the way, entrepreneurs had to adjust their businesses and find ways to dominate the market during these unprecedented times.
One of the best ways to achieve a competitive edge is to stay on top of the trends and ahead of your competition. So, regardless if you are starting a beauty salon or selling some products online, you need to have a clear vision to accomplish optimal results.
Therefore, we are going to share a couple of small business trends you should embrace in 2020.
Wellness and health should be your priority
So far, you are aware of how the Covid-19 pandemic has affected the business market. Many companies had to make tremendous changes, from assuming “work from home” business model to imposing new safety regulations. Considering employees are your biggest asset, now is the time to prioritize your teammates’ wellness and health.
Based on some estimates, this trend will continue throughout 2020 and beyond. Many experts have confirmed that investing in wellness and health keeps your employees productive, motivated, and engaged.
Allow them to work from home, and if that’s not possible, implement flexible working arrangements, were social distancing is available.
AI will continue to shape our world
We already witnessed how AI is shaping our world. Now it can be used to stop cyber-attacks, and machine learning can help you plan your employee’s schedule, mostly if they change projects or workspaces.
AI can assist you with your teammates and schedule the next company’s meeting to review data. Moreover, this technology is designed to prevent monotonous and tedious tasks, help with the hiring process, and enhance your analytics.
Mobile marketing will become more creative
Mobile is one of the trends that will grow, even beyond 2020. This could not be more true with the pandemic on our doorsteps, while everyone trying to stay connected via phones. According to some estimates, by the next year, it will be around 3.8 billion smartphone users around the world.
Therefore, many businesses should use mobile popularity by applying geo-targeting. In this way, you can create specialized ads to target people leaving near your business. Another option would be to create an app for your business, which allows you to share updates and promotions with your clients.
If you aren’t familiar with this term, generation Z is born between 1995 and 2012, and they now outnumber Millennials. Therefore, generation Z has become a huge potential customer base. Businesses need to learn how to cater to their unique values and preferences if they want to see their business growing in the following decade. Based on numerous observations, Generation Z requires brands to be socially conscious. They are more impulsive and diverse, while they strive to learn new skills. If you implement necessary changes, then your business will become more appealing and innovative as a whole.